Creative Design

Design that exceeds expectations. When you just can't put your finger on that ideal look, we'll put our finger on it and then set our hands to creating an outstanding with a unique, special touch.

Expert Craftsmanship

Our extensive experience with custom commercial wood work puts us ahead of any competition. We will work with your business to design an ideal presentation and then we'll build it to utter perfection.

Residential Division

Our high-end residential products division is called Designing Kitchens & Baths. With the same dedication to quality and craftsmanship, this division caters to the high-end residential market for kitchens, baths, and custom remodeling. Learn More...

Featured Projects

About Us

Founded in 1970 by James F. Luper in Winston-Salem, NC, Custom Wood Products of Rural Hall manufacturing facility and showroom moved to Rural Hall, NC in 1978.

Custom Wood Products of Rural Hall caters to the high-end commercial construction and remodelling market. The company has grown from a small cabinet building shop to one of North Carolina's leading providers of architectural casework and custom wood products. We employ 50+ professionals.

We design, build and install all sorts of wood casework and finish work. Our staff includes two full-time draftsmen, a fully certified designer (CKD), expert craftsmen, and installation crews. We DO NOT sub-contract our product manufacturing or installations.

Why Us


The best built, highest quality custom wood products backed by creative and dedicated craftsmen, designers, and installers.


Customer service that rivals any. Our staff is fully customer focused, honoring the fundamental principles of customer support and service that define strong relationships.


Highly skilled craftsmen, the highest quality materials, dedication to meeting our client's desires and needs while capturing their vision and ensuring satisfaction.